Some baby-boomer men and a lot of millennials actually like to shop. Secondly, there's a pleasure component to this. I mean, you could be the butt of a joke among your Red-Bull-drinking buddies if you don't know your Yves from your eaves. You can picture a successful Hip-hop musician schooling neophytes with a haughty, "well if you don't know what Balmain is, you're not in the game." Men are more educated about fashion these days - and they take pride in that fact. I imagine that is changing for two reasons. Traditionally, women have led the buying decisions in households, with more than 50 percent of decision-making about what men will wear, residing in women's hands. I'm fascinated by the big bucks chasing digital business ideas that help groom or dress this guy. There's seemingly no end to the mushrooming of blogs and e commerce sites catering to the fashionable male or those in need of help. Brick and mortar retailers are expanding their offerings. Men's fashion continues to grow at a fast clip.
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